Are Inbound Links Is About More Than Just PageRank?

Is Google PageRank (PR) the be-all, end-all of the internet marketing equation?

I have wanted to discuss this topic for quite a long time. But, there is risk in discussing this topic. It is a lot like religion and politics. We are advised not to discuss religion or politics in mixed company, because people are willing to argue and sometimes kill, based solely on your disagreement with their religious or political beliefs.

In a lot of ways, Google PR is a matter of religion to some internet marketers. And for me to discuss this topic openly is tantamount to telling someone that his or her religion is false religion.

Many of my competitor's who read this article will run to their soapbox as soon as I am done, and they will pronounce to the heavens that I am an idiot.

I will let you be your own judge.

How I Draw My Conclusions

I own one website that has so far served more than 100,000 unique visitors in the first nine months of 2006. The same site has served well over one million page views, since the beginning of 2006. I often use the statistics from this website to measure trends in the marketplace, since the unique visitors and page views are of a substantial level.

The Importance of Google In The Internet Marketplace

Just because I am questioning the value of Google's PR in the grand scheme of things, it does not mean I am questioning the domination of Google in the marketplace.

The statistics on the previously mentioned website prove the dominance of Google against their competitors. Here is how my search engine referrals break down:

* 37 Search Engines have sent me traffic. * 78.1% of visitors were sent from Google. * 18.4% came from Yahoo, Ask Jeeves/Ask, MSN * 1.5% arrived from AOL, Dogpile, Netscape, Earthlink, Altavista, Alexa. * 98.0% of all search engine referral traffic arrived from the Top Ten Referring Search Engines.

So hands down, Google is the MOST important element for my search engine marketing.

The Concept of Google PR

Google has often said that their PR system is an integral part of their search algorithms.

According to Google's own documentation, this is the definition of PR is as follows:

"PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves 'important' weigh more heavily and help to make other pages 'important.' "

Since PR utilizes a count of the number of links pointing to a website as a measure of PR value, professional internet marketers are very interested in acquiring large numbers of inbound links for their websites.

PageRank values also allow you to decide whom you might want to do a link exchange (if you do such things).

The Pros and Cons of Buying PR

Professional internet marketers are also interested in getting links on pages with an already large PR.

With Google's definition of PR, this makes sense.

Top Seo Tips

SEO Tips

1. Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags. Inserting a keyword or key phrase will greatly improve your chances of bringing targeted traffic to your site.

2. Use the same keywords as anchor text to link to the page from different pages on your site.The more keywords that link to a specific page the better.

3. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page.

4. Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed.

5. Do not spam the description or keyword meta tag by stuffing meaningless keywords or even spend too much time on this tag. SEO pros all agree that these tags are not as important today as they once were. I just place my headline once within the keywords and description tags.

6. Do not link to link-farms or other search engine unfriendly neighborhoods. A good rule of thumb is if your pages do not contain any words that reflect the content of the site you are linking to, do not link to it.

7. Do not use doorway pages. Doorway pages are designed for robots only, not humans. Search engines like to index human friendly pages which contain content which is relevant to the search.

8. Title tags for text links. Insert the title tag within the HTML of your text link to add weight to the link and the page where the link resides. This is like the alt tag for images.

9. Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.

10. Submit to the search engines yourself. Do not use a submission service or submission software. Doing so could get your site penalized or even banned.

Here is the submission page for google: http://www.google.com/addurl.html

Submit only once. There is no need to submit every two weeks. There is no need to submit more that one page. Robots follow links. If your site has a nice link trail, your entire site will get indexed.

SEO through PPC Eyes

There is a lot more to SEO than often meets the eye, but sometimes the SEO eye isn't enough to make a good optimized page great. While the actual SEO work can be pretty straight forward, it's the additional effort in making the page user-friendly and has the ability to drive visitors to conversions.

Before making any page live we try to have it pass through several sets of eyes, all looking for and analyzing different elements of the page. One writes the content, another reviews the content looking for issues that break the flow of the conversion process, another optimizes it for search positioning and another looks at the page as a whole for usability issues. There are a few other layers of review in there as well and the end result is usually a page that is great for both visitors and search engines.

But even with all that, sometimes it's nice to look at everything from an entirely different perspective. This happened recently as we were working on a PPC account for a client that we also do search engine optimization for. In most cases we can use optimized pages as landing pages for PPC ads. After all, the SEO process is about creating the best entry point for a given set of keyword phrases. That entry point should provide the information the visitor is looking for and be the catalyst to driving them toward the conversion.

However, as we were analyzing the performance of some of the ads and landing pages we realized that one of our optimized pages wasn't all that it should be. Originally, the SEO page was developed as a catch all for a group of keywords. At the time, the client didn't have any category pages and we asked that this, among other, category pages be developed. It turned out to be quite effective. That is until the list of products on that page grew became overbearing.

Looking at the SEO page through PPC eyes we were able to come at the page in an entirely new way and develop some new concepts. We are working with the client now for implementation which should result in a much more usable landing page both for PPC and SEO. And since we decided that we need to develop some additional sub-categorical pages, this will help us to point PPC ads to even more tightly focused pages, thereby improving conversion rates even more.

I have to admit kicking myself a bit, wondering why I hadn't thought of this while working on the on-page SEO. I don't have an answer for that, other than sometimes we just can't see the full forest for the trees. It always helps to have an additional set of eyes on everything. But even that isn't always enough. Sometimes you just have to look at things from an entirely different perspective. And in this case, looking at SEO through PPC eyes is just what the web site needed!

Posted at : http://www.searchengineguide.com/degeyter/010419.html

Website Template Customization

Lincoln and Kennedy Assassination Similarities

Lincoln and Kennedy Assassination Similarities.
Abraham Lincoln was elected to Congress in 1846.
John F. Kennedy was elected to Congress in 1946.

Abraham Lincoln was elected President in 1860.
John F. Kennedy was elected President in 1960.

Both were particularly concerned with civil rights.
Both wives lost their children while living in the White House.

Both Presidents were shot on a Friday.
Both Presidents were shot in the head.

Now it gets really weird.

Lincoln ’s secretary was named Kennedy.
Kennedy’s Secretary was named Lincoln .

Both were assassinated by Southerners.
Both were succeeded by Southerners named Johnson.

Andrew Johnson, who succeeded Lincoln , was born in 1808.
Lyndon Johnson, who succeeded Kennedy, was born in 1908.

John Wilkes Booth, who assassinated Lincoln , was born in 1839.
Lee Harvey Oswald, who assassinated Kennedy, was born in 1939.

Both assassins were known by their three names.
Both names are composed of fifteen letters.

Now hang on to your seat.

Lincoln was shot at the theater named ‘Ford.’
Kennedy was shot in a car called ‘ Lincoln ‘ made by ‘Ford.’

Lincoln was shot in a theater and his assassin ran and hid in a warehouse.
Kennedy was shot from a warehouse and his assassin ran and hid in a theater.

Booth and Oswald were assassinated before their trials.

And here’s the kicker…

A week before Lincoln was shot, he was in Monroe, Maryland
A week before Kennedy was shot, he was with Marilyn Monroe.

Posted by Jim Boykins.....

Keyword frequecy

The number of occurences of a key word or phrase in a document.Keyword Frequency Denotes how often a keyword appears in a page or in an area of a page. In general, higher the number of times a keyword appears in a page, higher its search engine ranking. However, repeating a keyword too often in a page can lead to that page being penalized for spamming.

Our developers apply the most relevant search engine optimization tools to your website business. Part of this process involves proper Keyword Frequency.

We incorporate search engine friendly algorithm that is chalked full of relevant keywords to ensure the user experience is exceptional. These techniques create more traffic which allows for a greater web presence. This web presence created by proper Keyword Frequency will most assuredly generate the traffic and business that you need to make the money you want.

Our service recognizes the details needed to give you the boost in page rankings that you desire. Along with the Keyword Frequency, we continue our work to make you a successful presence on the web with professional link popularity campaigns as well. Whether your company is big or small, it is important to apply the essential SEO Internal Keyword Frequency in order to remain relevant within search engines.

Join the many clients who have seen their business become successful SEO stories.

WWW Design GroupAffordable website design, hosting, maintenance and promotion. We offer professional website design, hosting, maintenance and promotion combined with fast service and reasonable prices

What is Linkbaiting?

Link-biat
You can call link baiting is just another word for writing unique conetent. Link baiting can be writing a catchy blog and on several social bookmark sites, by this you'll recieve lots of backlinks from other blogs without begging in front of the webmasters.

Link baiting is just a new term of viral marketing and link building. Suppose you posted an article about your website on your blog and by this the large number of visitors found it catchy and attractive for web users all over the world. They will directly linked to you on their social bookmarks site and on blog as well.

Link baiting is similar to link building. While you do a link building for your site and you have to look for the relevant link partner for the links, hunt for a link always runs in your mind. But in link baiting you are bringing visitors to your site through quality or unique content on your blog and social bookmark sites.

Links to directories or not

It depends on the quality of directories. We have to look for the human edited directories not only automated generated directories.

There are all types in the directories, some are very high quality and having a excellent content and looks good in appearance, you'll also find directories having a low quality content on it's pages and looks poor in appearance as well.

Always find a quality directory to submitt your website for the good results.

i'll be right back to you shortly with more thing to share with you guys :)

Time 4 celebrations

It gives me immense pleasure to inform that consequent to the sincere efforts of our Link Building team,we have had yet another repeat order from one of our Prized client. I say "yet another" because we had a repeat order just last week from the same client.

In order to celebrate the success and reward the efforts of Link Building team we had organized a Pizza Party.:)

Web Development Company

Web Development Company

Linkbuilding

I would like to share some knowledge about the linkbuilding, linkbuilding strategies has been changed from the last few years, it's not an easy task to create a links by mailing to the webmasters all over the world.

Here are few steps we can follow the same :

The process of creating inbound links to owns website. This can be done reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc2> Link building is a Search Engine Optimization technique where a website owner attempts to build relevant, quality inbound links to their website with the intentions of increasing the website importance, and by this increasing ranking in the Search EnginesIndustry Of Link building - Type of Link building

Directory links

Reciprocal links or two way links

One way links from friends or related sites.

Press release links

RSS/ Blog aggregated links


Link Building Strategies The purpose of link building is to improve your search engine ranking and attract potential customers.


I'll get back to you shortly.

Have a nice day :)